I help passionate service-based business owners launch incredible offers that solve real problems, provide real value, and make a real impact for the people they serve. Let's make your launch happen, together!
Let's launch your next
big idea, together
HEY THERE
Over time, I began to crave more flexibility and creative freedom. While I learned a lot during my full-time agency roles, I started to feel boxed in. I wanted to work with a wider range of clients, experiment with different industries, and really focus on the work that excited me most. That’s when I made the leap and left my full-time job to go freelance.
Now, I work with business owners who want more than just the occasional blog post. They want to launch services that solve real problems, provide real value, and make a real impact for the people they serve.
Yes, in this economy.
I left my stable, full-time job to follow my dream
and then, the unexpected...
After college, I landed my first copywriting gigs in the most unexpected place: Craigslist. Those quirky little projects kick-started my career and eventually led to full-time roles at marketing and SEO agencies. I wrote everything from blog posts and social media captions to email campaigns and ad copy. I even voiced one of my radio ads!
But I quickly realized clients weren't just looking for content. They needed help figuring out how to use it. So I started showing them how to get the most out of what they had. That shift from writing to consulting opened my eyes to the bigger picture. It wasn't just about writing good copy anymore. It was about building a roadmap so their content could drive real results.
From Craigslist hustler to consultant
Because many business owners make this common mistake: they build out a new service and hope that sending an email or posting about it a few times will be enough to generate sales. It's not. Your audience needs time to understand what you offer, why it matters, and whether you're the right person to help them. Without that foundation, even the best services go unsold.
I created Launch READY to give you that foundation. You'll define your offer and messaging strategy, develop a timeline for posting content, host a launch day event that gets your audience excited and invested, and collect testimonials that prove your offer works. With everything mapped out through exercises and templates, the process will feel organized, not overwhelming.
Why does my offer need a launch strategy?
Be Launch READY!
– Alex B.
"From the first conversation, Sam was professional, communicative, and genuinely enthusiastic about helping our audience"
– Casey M.
"Sam is clearly well-educated in her craft and incredibly professional, but what stood out most was how approachable and actionable she made the material."
Samantha Calderón is a copywriter, content marketing consultant, and speaker with over 15 years of experience working with leading marketing and SEO agencies. She helps service-based business owners plan and execute launches that actually work.
Her mission is simple: give clients the tools and resources they need so their offers reach the people who need them most. Whether she's helping you define your messaging, map out your sales funnel, or plan content that gets people excited to work with you, Samantha is fully dedicated to making sure that your launch feels organized and gets real results.
FOUNDER
Samantha Calderón
Why I created Launch READY
My mission and vision
I teach teams how to launch successfully through training sessions and hands-on workshops. You'll walk away with actionable strategies you can use right away.
Speaking and Workshops
Get personalized support and guidance. You'll get the workbook, plus weekly coaching calls, where I provide helpful feedback and keep your launch on track.
Workbook + Coaching CAlls
Get a comprehensive workbook with exercises, templates, and tools to plan and execute your launch. Complete it on your own timeline at your own pace.
The Self-Guided Workbook
Are you ready to launch a new course, service, or program but feeling overwhelmed by all the moving parts? Whether you need a little guidance or hands-on support, I’m your person. Let’s talk details and position your brand for real success!