From Craigslist hustler to marketing consultant
I help passionate service-based business owners like you launch incredible offers that solve real problems, provide real value, and make a real impact for their clients.
Scroll down to learn more about my story and how we can work together.
My copywriting career began, of all places, on Craigslist.
I graduated with a degree in English and Public Relations in 2011, and I was excited to start my career. But since the job market was a little tight, I turned to online listings like Craigslist to find work and pay the rent.
There, I found a ton of freelance gigs and wrote everything from blog posts and SEO descriptions to radio spots. These small but interesting projects eventually paved the way for full-time copywriting roles at creative agencies.
As a copywriter, I continued to hone my skills and eventually moved into management positions. This gave me the opportunity to work directly with clients, understand their needs, and develop comprehensive marketing campaigns.
After spending 15 years in the agency world, I realized something important. While I was grateful for the experience, I started to feel a bit boxed in. I missed the variety of those early freelance days and wanted more flexibility and creative freedom in my work. I had a growing desire to partner directly with clients and apply my skills to projects I cared about.
So, I took a deep breath and made the leap from a full-time, stable job to starting my own business.
Today, I have the privilege of working with coaches, consultants, and entrepreneurs who are driven by purpose. They're passionate founders and leaders who want to solve real problems, provide genuine value, and make a meaningful impact on the lives of the people they serve.
It was all going great, until I left my stable, full-time job… Yes, in this economy.
My journey taught me that great writing and a smart strategy can make all the difference for any business of any size. I’ve seen it firsthand. The brands that show up consistently, communicate their value clearly, and build genuine connections are the ones that win.
This understanding drives the work I do today. After 15 years of helping businesses tell their stories and reach their audiences, I know what it takes to build something from the ground up and the feeling of wanting an offer to land successfully. I know what it takes to make a launch work.
If you're a service-based business owner with an offer you believe in, I can help you bring it to market. I'll provide a strategy that builds real demand, content that connects with the right people, and a plan that gives you the confidence to make your launch day count.
