Get to know my journey
Samantha Calderón is a copywriter and marketing strategist with more than 15 years of experience helping entrepreneurs launch profitable offers. Read about her journey below.
How it all began
I got my start as a freelancer on Craigslist
It’s true! After graduating in 2011 with a degree in English and Public Relations, I immediately dove into freelance writing gigs I found online. I took on every project I could find, including web pages, blog posts, ads, and video and radio scripts. Many of my clients were local marketing agencies looking to outsource their work.
Freelancing led to full-time roles at creative agencies
Over time, I moved into full-time roles at marketing agencies, where I wrote for clients across the U.S. in a wide range of backgrounds and industries.
Here, my responsibilities then expanded well beyond copywriting. I became a manager and developed entire campaigns from beginning to end. This experience pushed me to grow as a marketer and gave me a better understanding of what it truly takes to bring an idea to life.
Then I took the biggest risk of my career
After years in the agency world, I wanted projects that felt meaningful and the chance to work with people I believe in. So I left my stable, full-time job and started my own business.
Today, I partner with solopreneurs who are gearing up to launch their next big thing. Whether it's a product, service, or brand, I make it my mission to set them up for long-term success.
