your people
reach
your strategy
simplify
your offer
own
It’s not because your service isn’t valuable, but because you didn’t know what to say—or where to say it. The result? Missed opportunities, wasted effort, and an offer that never reaches the people who need it most.
That's why I created Launch READY, a simple, step-by-step system that takes the guesswork out of promoting your new course, workshop, membership, or training.
When there’s no clear plan in place, launches are more likely to fail.
But launching a new service can be overwhelming. From funnels and landing pages to email and social media, it’s hard to know how to promote it.
You’ve worked hard to bring your offer to life...
I’m a copywriter and content marketing consultant with over 15 years of experience working with top marketing agencies. Throughout my career, I’ve seen many businesses struggle because they have great offers but no clear plan to get their message heard. I focus on creating simple launch strategies that turn ideas into results.
I’m Samantha Calderón
I help teams master proven strategies for successful launches. Whether it's a team training or hands-on workshop, you'll walk away with actionable insights and tools to achieve your goals.
Speaking and Workshops
Let me handle everything! I’ll map out your funnel and create launch materials using the READY system. You’ll receive a complete package that you or your team can implement.
Done-For-You Launch Strategy
Get a detailed workbook filled with exercises, templates, and prompts to create your launch plan and content. I offer guidance and feedback to keep your messaging on track.
Done-With-You Launch Support
Here’s How
let’s work together
R – Ready the Stage: Prep your offer, define your audience, and shape the messaging that will drive your launch.
E – Envision the Experience: Plan the customer journey and build funnels that guide people toward a purchase.
A – Amp Up the Crowd: Build anticipation with sneak peeks, social posts, and pre-launch buzz.
D – Debut the Headliner: Make launch day feel like an event with a big reveal and powerful partnerships.
Y – Your Final Bow: Review results and showcase your success through testimonials and case studies.
Launch READY
My proprietary methodology
– ALEX B.
“Beyond her expertise, Sam was simply a joy to work with. She made our planning process smooth and stress-free, and we would absolutely recommend her to anyone looking for a dynamic, knowledgeable marketer.”
– Casey M.
“Samantha Calderón brought such a thoughtful and personalized approach to the session. Before she even began, she took the time to go around the room, ask about each person’s role and industry, and then wove real-time, tailored examples into the presentation that made everything feel relevant and practical.”
– ALEX B.
“From the first conversation, Sam was professional, communicative, and genuinely enthusiastic about helping our audience. She delivered a presentation that was not only informative, but also incredibly engaging and easy to follow. She broke down complex content strategies into clear, actionable steps — and our attendees left with real value they could implement right away.
– Casey M.
“Sam is clearly well-educated in her craft and incredibly professional, but what stood out most was how approachable and actionable she made the material. From helpful templates to easy-to-follow strategies, her guidance was accessible whether you’re brand new to marketing or have years of experience under your belt. It was a session packed with value!”