with confidence
launch
your audience
engage
your offer
package
The result? Messy, last-minute posts. Over-promoting to drive sales or staying silent to avoid seeming pushy. And the frustration of knowing your offer could really help people, but you can't figure out how to reach them. All of this leads to missed sales opportunities.
That's why I created I Launch READY, a step-by-step system that helps you plan your launch, reach your audience, and turn your service into consistent income.
When there’s no clear plan in place, launches are more likely to fail.
Maybe it's a coaching program and monthly membership. Or a signature package at your wellness studio, agency, or office. But when it comes to promoting it with a marketing campaign, you're not sure where to start.
You've created a service you believe in...
I’m a copywriter and content marketing consultant with over 15 years of experience working with top marketing agencies. Throughout my career, I’ve seen many businesses struggle because they have fantastic offers but no clear plan to get their message heard. I focus on creating simple launch strategies that turn ideas into results.
I’m Samantha Calderón
I teach teams how to launch successfully through training sessions and hands-on workshops. You'll walk away with actionable strategies you can use right away.
Speaking and Workshops
Get more personalized support and guidance. You'll get the workbook, plus weekly coaching calls, where I provide helpful feedback and keep your launch on track.
Workbook + Coaching Calls
Get a comprehensive workbook with exercises, templates, and tools to plan and execute your launch. Complete it on your own timeline at your own pace.
The Self-Guided Workbook
Let's make it happen
Ready to Launch?
R – Ready the Stage: Sharpen your offer so your messaging is clear, compelling, and connects with your ideal audience.
E – Envision the Experience: Map out the key steps in your customer journey to create a smooth path from interest to purchase.
A – Amp Up the Crowd: Build anticipation early and generate excitement by planning what kind of content to share and when.
D – Debut the Headliner: Make your launch memorable by turning it into an event your audience won't want to miss.
Y – Your Final Bow: Collect testimonials and user stories to promote future offers and build your credibility.
Launch READY
My proprietary methodology
– ALEX B.
“Beyond her expertise, Sam was simply a joy to work with. She made our planning process smooth and stress-free, and we would absolutely recommend her to anyone looking for a dynamic, knowledgeable marketer.”
– Casey M.
“Samantha Calderón brought such a thoughtful and personalized approach to the session. Before she even began, she took the time to go around the room, ask about each person’s role and industry, and then wove real-time, tailored examples into the presentation that made everything feel relevant and practical.”
– ALEX B.
“From the first conversation, Sam was professional, communicative, and genuinely enthusiastic about helping our audience. She delivered a presentation that was not only informative, but also incredibly engaging and easy to follow. She broke down complex content strategies into clear, actionable steps — and our attendees left with real value they could implement right away.
– Casey M.
“Sam is clearly well-educated in her craft and incredibly professional, but what stood out most was how approachable and actionable she made the material. From helpful templates to easy-to-follow strategies, her guidance was accessible whether you’re brand new to marketing or have years of experience under your belt. It was a session packed with value!”